Fiat Chrysler CEO says Ram will offer electric pickupGet ready for an electric Ram pickup. Fiat Chrysler Automobiles CEO Mike Manley confirmed on Wednesday that Ram will join the rush to produce an electric truck, an area that promises robust competition with Ford, General Motors, Tesla, Rivian and Lordstown Motors already planning to launch their own models. The news from Manley came in the same week GM announced a more than $100,000 price tag for its GMC Hummer electric pickup. Industry expert Rebecca Lindland said planning to make an electric truck is understandable for FCA. She noted that even though electric vehicle demand "wallows in the single digits, we could start to see pull-demand from millennial buyers as EV models penetrate into larger segments like pickup trucks and crossovers, so an electrified Ram pickup makes a lot of sense."